Boo Hoo: A Dot.Com Story from Concept to Catastrophe
....is my book.
I know that the title isn't exactly the most thrilling, and it won't be for everyone but for anyone with a business brain you will love it!
The book is the story from the co-founder of boo.com, taking place between the end of the 1990's and early 2000's. boo.com was one of the early leaders in the online clothing an fashion sector in Europe bringing revolutionary ideas which are still seen on the biggest fashion websites today.
It follows the launch of the website following its journey and the side effects of being a market leader in a new industry. You also see the downturn of boo.com and the efforts that where made to save it!
For anyone interested in E-Commerce and retail this is a must read!
Boo Hoo: A Dot.Com Story from Concept to Catastrophe is available on Amazon.